Chief Executive Oaties Marc Herremans and Kevin Roofthooft don’t take themselves too serially. As best friends, they share a passion for sport and healthy eating.
Marc Herremans, ex-triathlete and one of the most respected sports personalities in Flanders, showed his intransigence during the Ironman Hawai, especially after a severe cycling accident. Despite his paralysis, he kept training and eventually won the Ironman. Now he coaches athletes, gives motivational speeches and leads X-OATS with full dedication.
Marc’s iron will and Kevin’s boundless energy are part of X -OATS’ recipe. Fun loving in real life, but unwaveringly convinced to make X-OATS the best breakfast shake in the world. A serving of energy and humour that will get you through the day!
I've been a fan of Oats for years. Warm or with yoghurt... I like it every way possible. But my absolute favourite? Overnight oats. No doubt.
At X-OATS, we believe that energy and perseverance make the difference – both in sports and in life. That’s why we proudly support the Athletes for Hope Team as main sponsor: a group of young talents who pursue their athletic dreams in various disciplines such as cyclocross, MTB, triathlon, and more – while also contributing to a greater cause.
Their achievements bring not only medals but also opportunities: through a unique bonus system, funds are raised for children with disabilities – for example, to purchase a walking robot and to create the Athletes for Hope rehabilitation meadow.
For us, this partnership is about more than just sports. It’s about healthy energy, developing talent, and offering hope to those who need it most.
At X-OATS, we believe that energy and perseverance make the difference – both in sports and in life. That’s why we proudly support the Athletes for Hope Team as main sponsor: a group of young talents who pursue their athletic dreams in various disciplines such as cyclocross, MTB, triathlon, and more – while also contributing to a greater cause.
Their achievements bring not only medals but also opportunities: through a unique bonus system, funds are raised for children with disabilities – for example, to purchase a walking robot and to create the Athletes for Hope rehabilitation meadow.
For us, this partnership is about more than just sports. It’s about healthy energy, developing talent, and offering hope to those who need it most.
No hassle with difficult preparations or complicated recipes. X-OATS + (plant-based) milk = ready to kickstart your day.
X-OATS is an energy BOMB. With just one serving, you get the most out of your day. Feel fresher, stronger and healthier with your daily breakfast.
Put X-OATS in your shaker, add (vegan) milk, refrigerate overnight... et voila: a delicious and healthy breakfast.
Our oats have been tested and approved (and are often used) by dieticians and nutritionists.
